Cost has been an issue with the customer since man first traded stone tools for burning red embers.
Florists have built their businesses working within a budget to present beautiful artworks that though short-lived are as captivating and emotionally moving as any work by the masters.
Today's discriminating floral customer presents the floral professional with probably the most frustrating of challenges; to come in under budget or to tailor an event using the finest flowers, most expensive props and most technically sophisticated arrangements available to suite what may seem to be the cheapest of pocketbooks.
In recent years seasonal availability in most floral markets has almost vanished, especially at Mayesh. Take Anemones for example; these beauties are available 12 months out of the year from Mayesh. Blossoms that in the past had a narrow window of availability are now here most of the year, arriving from places that only a decade or so ago couldn't share their delicate beauties with the outside world. Changes in floriculture, shipping and durability have opened up a whole new world of flowers.
Today florists have more to choose from all year long when meeting clients needs for “a lot for a little”. Keeping that in mind, the florist can turn to suppliers to make sound decisions when price is the issue.
Here at Mayesh, our staff assist florist across the country in budgeting for their business. Every day we suggest solutions to problems and inform our friends whenever the answers seem out of reach. Mayesh builds links in the chain of business, helping everyone to succeed.
Given that, here is a tool that may increase your profitability when booking events. When meeting with a client for a future event, prepare yourself in advance for the season during which the event will occur. Familiarize yourself with that month most abundant and cost efficient selection of blossoms that you are comfortable using to achieve the look and style. Call Mayesh to determine cost and availability of preferred choices and back them up with alternative solutions or substitute varieties.
It is not necessary to give an estimated price at the time of the consultation. Advise your client that you will prepare it in detail and they will have a copy in a couple of days. Give yourself time to research all elements before throwing out prices. The client will realize what care and time went into their bid when you present them with all the details and you will be happy that you verified all of your costs.
Happy Designing,
--the divine "Mr. M"
